Museum of Brands - AdWomen

Advance booking only

Exhibition Dates: 8 November 2024 – 28 April 2025

A new exhibition exploring 100 years of women in advertising.

The Museum of Brands and the History of Advertising Trust are bringing together the world's biggest archive of brand communication and the phenomenal collection of Robert Opie. AdWomen explores how advertising has both influenced and reflected women's societal and domestic roles over the past 100 years.

Drawing inspiration from the acclaimed ‘Mad Women’ documentary, first aired on Channel 4 in May 2023, AdWomen celebrates the pioneering women who created groundbreaking TV ads that transformed the industry. This exhibition features iconic adverts from the 1920s to the present day, focusing on both women's roles in the creation of adverts, and on their portrayal within them: highlighting what has changed, what remains the same, and how brands can better represent women in the future. This exhibition is proudly supported by our Corporate Partner, Mars Wrigley, with Maltesers® featured as one of our case studies.

After your visit, you can relax with a cup of tea in our café, or explore our award-winning sub-tropical garden. A range of books, merchandise and souvenirs can be purchased from the Museum’s gift shop.